11. Best use of Digital and / or Social Media

This award will go to an organisation that can demonstrate how the digital world  (eg website, social media, apps) has had a positive impact on their business. Judges will be looking for:

•    Clear business objectives behind the initiative
•    Cost of implementation
•    Evidence of public engagement eg number of downloads, traffic figures, number of likes and followers etc
•    Evidence of impact on the business eg increase in inquiries/bookings/sales, increase in web traffic
•    A description is required of how any social media campaign was implemented